The Business of Acupuncture

A Full Moon Risin’ at Point Danger, Australia

G’Day from Downunda,

Hope all is well in your world…and what a turbulent and well informed world it is !

A word or 3 in your ear about building a prosperous Traditional Acupuncture practice, if you please or if it pleases you?

I am sure that for each practitioner the definition of a successful acupuncture practice will vary to some degree.

Keeping this scenario uppermost in my mind, I would like to put forward some of the possibilities and outcomes that I have experienced during 25 years of clinical experience.

A successful practice/business will usually take on an energetic life of its own, requiring our management.

By taking the pulse or managing your Acupuncture practice/business you can stay on top of one of the toughest of games, creating a successful business.

Whilst it would be fantastic if we all had a natural inclination to pay sufficient attention to all the aspects of creating a successful practice, the truth of the matter is that in most cases it becomes necessary to pay homage in some degree to the unfamiliar or uncomfortable aspects of creating a successful practice.

It is all to easy to pursue our favorite endeavors to the detriment of other essential elements such as book keeping, banking, cleaning and maintenance, all ensuring a future in the profession.

This is a perfect example of the age old adage,‘ We are only as strong as our weakest link!’’

Whilst we can creatively utilize our passion and enthusiasm for our favored aspects of developing a practice, it is prudent to devote time to those aspects of business that don’t necessarily excite us.

At the turn of the century I became acutely aware of how exclusive my focus on treatment and study has been. I was continually walking on financial ‘Thin Ice’ and my grasp on matters financial was tenuous at best.

As a practitioner there can be no argument that treatment and study should always form the nucleus of our core interests. However, in the past my lackadaisical attitude towards administration, finances and investment has proven to be markedly detrimental towards realizing my dreams both within and without the profession.

In essence we are specialists in our therapeutic fields and in many cases inadequately trained in other areas essential to establishing a successful acupuncture practice and there may be occasion where it is in our best interests to seek additional training in areas other than acupuncture e.g. book-keeping programs, marketing, advertising, desk top publishing, human relations, internet marketing etc, etc.

As an alternative to it is possible indeed, advisable to enlist the services of people who specialize in these specific areas.

Regardless, it is vital to have a basic working knowledge of the associated  business skills required to develop a successful practice to ensure that your  consultants are using the most expedient and cost-effective methods on your behalf without throwing the ‘baby out with the bath water’, compromising the development of your clinical skills and therapeutic integrity in the process.

As the principle of your practice you need $$$ for the assistance of quality consultants, a process that will always come back to consistently producing positive clinical outcomes for your patients, which in turn means finally honing your acupuncture/moxibustion skills and continually adding to the depth and breadth of your understanding.

This then is the foundation upon which is being built to ‘Explore the Art of Acupuncture in the 21st Century, a project that exemplifies the benefit of enlisting the aid of expert consultants.

‘Virtual Vacuity’ there is nothing quite like it, here one minute gone the next without even the flick of a switch?

I cannot close without thanking for his amazing support, generosity of time and expertise in helping to grow provides a brilliant opportunity to promote your services and build a virtual professional profile. If you are practicing in the States this golden opportunity is too good to be missed, hundreds of thousands of unique visitors since they launched their beta in March.  Joel has made this very special COMPLIMENTARY offer to Acupuncture Practitioners who frequent the pages

Grow Your Practice with altMD…

Over 80% of consumers search the Internet for health information and to find local specialists .  While some holistic practitioners have created a website to reach these prospective patients online, the biggest challenge continues to be getting people to see those websites without being a marketing expert or spending thousands of dollars to hire a search engine guru.  If you are interested in growing your practice, altMD may be just what you have been looking for.

Like WebMD for traditional medicine, attracts thousands of consumers each month who are interested in complementary and alternative medicine and they are totally focused on connecting with health and wellness practitioners like you.  Best of all, you can list your practice on for FREE by contacting my friend, Joel Fellman at .

Your listing will include photos, your full contact information, links to your website, contact/appointment form, a map with directions to your office and a blog so you can educate and attract consumers.  If you don’t have a website, you can literally use your altMD listing as your website, totally FREE! Whether you have a website or not, you should definitely check out

About Alan

Alan Jansson is an internationally recognized teacher and practitioner of Traditional Japanese Acupuncture. As a staunch advocate of practically based workshops, Alan draws upon his 35 years clinical experience and 23 years post and undergraduate teaching. Alan has presented, convened and hosted more than 70 Traditional Japanese Acupuncture workshops in Australia, Europe, and USA.

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